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Bokang Technology Expands into Southeast Asia Market, Showcases Full Range of Power Equipment at International Exhibitions
In 2024, Guangdong Bokang Technology Co., Ltd. participated in both the China Chengdu International Power Industry Expo (CIPIE 2024) and the Thailand Khon Kaen International Agricultural Machinery Exhibition (Agri Expo 2024), relying on three core product lines—diesel generators, gasoline generators, and water pumps—to showcase its technical strength and brand appeal in both domestic and international markets. The two exhibitions attracted over 2,000 professional visitors and resulted in more than 50 potential cooperation agreements, establishing Bokang Technology as a focal enterprise in the power equipment sector in China and Thailand.
1. Dual Exhibition Strategy: Precisely Targeting Market Demand
The China Chengdu International Power Industry Expo (May 23-25) is a key event for the domestic energy and power industry, attracting over 500 exhibitors. Bokang Technology showcased its 5kW-3000kW diesel generators, featuring international brand power configurations like Yuchai and Cummins, highlighting the technical advantages of "efficiency, durability, low noise, and energy savings." A live demonstration of its intelligent parallel system, capable of automatic load distribution across multiple units, attracted in-depth discussions with technical teams from State Grid and Huawei, particularly for high-reliability power supply solutions in scenarios such as data centers and hospitals.
The Thailand Khon Kaen International Agricultural Machinery Exhibition (September 12-13) focused on the demand for agricultural modernization in Southeast Asia. Bokang Technology introduced the 2-inch gasoline water pump YT20WP, designed for agricultural irrigation with a flow rate of 22m³/h and an 8m suction head, perfectly suited to Thailand's rice-growing regions. The portable gasoline generators, with a 3.6L fuel tank and lightweight design, became the preferred solution for emergency power supply in small and medium-sized farms. During the exhibition, over 100 units were ordered by Thai agricultural cooperatives.
2. Product Matrix: Technology-Driven Differentiated Competition
Diesel Generators: Industry-Level Reliability Benchmark
Bokang Technology's self-developed diesel generators, featuring twin-turbocharging technology, offer 15% higher fuel efficiency than the industry average. At the Chengdu exhibition, a customized explosion-proof unit for a chemical enterprise passed ATEX certification and demonstrated stable operation in hazardous environments, securing a 30 million yuan order.
Gasoline Generators: Balancing Portability and Performance
For Southeast Asia's outdoor scenarios, Bokang introduced gasoline generators powered by EM200 engines, weighing only 25kg and with a startup response time of less than 3 seconds. During the Thailand exhibition, the product was purchased by the local fisheries association for use on fishing boats, with a daily sales volume surpassing 50 units.
Water Pumps: Innovation in Energy Efficiency and Intelligence
Bokang's water pump product line covers agricultural irrigation and industrial drainage sectors. The stainless steel energy-saving pumps, designed with CFD fluid simulation, offer a 20% improvement in hydraulic efficiency compared to traditional cast iron pumps, aligning with Thailand's government "water-saving agriculture" policies. At the Chengdu exhibition, a partnership for smart irrigation systems was established with a hydropower engineering company, leveraging IoT technology for remote monitoring and energy optimization.
3. Market Insights: Structural Differences in Demand Between China and Thailand
Chinese Market: Driven by the "dual-carbon" policy, there is a strong demand for the replacement of power equipment. Bokang Technology is promoting the integration of diesel generators with photovoltaic systems through participation in the State Grid's "Wind-Solar-Storage" project, securing three distributed energy projects during the Chengdu exhibition.
Thai Market: Agricultural and infrastructure investments are driving equipment demand. According to industry analysis, the demand for agricultural irrigation in Thailand accounted for over 40% of the total in the water pump sector, with a 12% year-on-year growth in industrial demand due to the expansion of the chemical and textile industries. Bokang Technology has localized service teams and a bonded warehouse in Bangkok, reducing the order delivery cycle to 72 hours and significantly enhancing customer satisfaction.
4. Brand Value Enhancement: Technical Exchange and Ecosystem Building
During the Thailand exhibition, Bokang Technology co-hosted an "Agricultural Power Solutions Seminar" with local universities, sharing smart irrigation systems and microgrid technology. Over 50 agricultural enterprises attended the seminar. Additionally, the company signed a strategic cooperation agreement with Thailand's largest agricultural machinery distributor, Siam Agri, to establish a nationwide after-sales service network.
In China, Bokang Technology participated in the "Belt and Road" energy cooperation forum, releasing the "Diesel Generator Low-Carbon Technology White Paper," proposing a solution to reduce carbon emissions by 18% through biodiesel blending technology, which was highly recognized by the Ministry of Industry and Information Technology's Energy Conservation and Comprehensive Utilization Department.
5. Future Plans: Deepening Regional Layout and Technological Iteration
In 2025, Bokang Technology plans to establish an assembly plant in Chonburi, Thailand, to achieve localized production and reduce tariff costs. The company will also increase R&D investment to launch fully enclosed water-cooled diesel generators that are suitable for the high-temperature and high-humidity environment of Southeast Asia, with an expected 8% increase in energy efficiency. In the Chinese market, the focus will be on expanding backup power supply for data centers and mobile charging for new energy vehicles, driving the product line toward intelligence and environmental friendliness.
Through its deep involvement in the China and Thailand exhibitions, Bokang Technology has not only strengthened its leadership in the traditional power equipment sector but has also carved out a differentiated growth path in the "Belt and Road" markets through technological innovation and market insights. As CEO Mr. Li stated during the Thailand exhibition: "We always take customer needs as our guide and use reliable products and professional services to help global users achieve uninterrupted power."
